Concept, copywriting and script writing.
Givenchy Valentine’s Day 2022 FR & ENG
Givenchy Christmas 2021 FR & ENG
Givenchy Valentine’s Day 2020 FR & ENG
Working on the tone of voice, copy, class description, content organisation and booking tool to bring the brand closer to the people and the practice more accessible to all.
Agency: Belle Paris
Clarins ENG and FR
Gamification 2022 Beauty Factory
Game concept + Copywriting in English and FR
Global Pitch for Nivea as part of the Worldwide Publicis Team Pitch. Working with Leo Burnett France and at Saatchi Saatchi London for the Pitch and then Pitch presentation to the client in Hamburg.
Pitch was won and since I work in French and English for One Touch Agency (a dedicated agency created by Publicis to handle the client Worldwide).
Pitch work: Copywriter and Idea Generator
Ongoing work: Copywriter, Idea Generator, Market adaptation, and translation.
SENSEO Pitch Global
Global Pitch (won) for SENSEO. 2019
Creative strategy, Signature, TTL campaign: Print, OOH, Film, Social media and influencer strategy, limited edition pack…
The LACOSTE players.
Brief: Create a new experience for the Lacoste VIP loyalty program.
Answer: A dedicated platform with a new name, tag-line, VIP content strategy and rewarding system.
Media: Website / In-store Display / Leaflet / Cards
Royal Canin ENG
Website content + CRM program e-mailing
Social Media: Campaign concept, namings and activation ideas, copy, calendar, brand content strategy, influencers, take-over…
DANETTE BELGIUM x OLYMPIC GAMES
DANETTE BELGIUM x WORLD CUP
INSTAGRAM. Concept, Copy, Activations.
EUROPCAR MOBILITY GROUP
LinkedIn. Copy, Storyboard.
ELLE & VIRE GLOBAL
INSTAGRAM. Brand content, copy, activations.
JUST EAT X COCA COLA FRANCE 2020
Naming of the operation, concept and copywriting.
SUBWAY FRANCE 2020
Facebook content strategy, concept for the monthly campaigns, calendar and copywriting.
Denfair AUSTRALIA
Content strategy (Website, Blog, Instagram, Facebook) Social media calendar, content strategy, influencers takeover, giveaway, event registration.
Quick FRANCE
Facebook content strategy, concept for the monthly campaigns, calendar and copywriting.
Kinder FRANCE
Facebook content strategy, concept for the monthly campaigns and calendar, copywriting.
Content and Brand Strategy + Copywriting.
Website content + snacking social content.
Campaign: To increase traffic, the brand created an augmented reality in-store experience where consumers could catch golden tickets while doing their groceries.
Medium: TTL campaign + Augmented reality app.
N26 Banking
My role: French copywriter
Trans-creation of the global campaign in order to adapt it to the French market.
Stratégie de contenus, Copywriting (en français puis traduction) et activation.
Redesign of the official website of Boursin
Boursin is starting it's digital communication from scratch and seeked to create at a global level, a new digital approach. It included a big site overhaul, and a campaign launch in 12 key markets.
The platform contains rich content around recipe, community building tools with social integration as well as the principal seasonal activations.
In summary: The creation of a global brand site, driven by an inspiring editorial and content strategy.
Social activation
Create me a salad!
Creation of a collaborative operation allowing for consumers to inspire a culinary chef in order to receive a personalised recipe. The said recipe is created especially for the occasion and presented by an illustrator in an original manner.
App
Bail me out!
Boursin, the partner of succesful meals and aperitif, offers its consumers a useful tool.
Divided in 3 categories, the application offers content to the users to get them out of delicate situations during a culinary occasion.
Bail my meal: Over-cooked, portions too small, an overly salted dish...Boursin saves your meals with great and easy tips.
Save my evening: Conversation subjects, jokes, music selection...with Boursin say goodbye to uninteresting evenings.
Bail my time: Guest who arrive without calling? No panic, Boursin gives you great express recipes!
Agency: Blast Radius (Wunderman) Paris
Art Direction: Emmanuel Soichot
Sustainability
https://codes.cotedor.com/agir
Brief:
Encourage the consumer to buy more and reaffirm the «sustainable development» of the brand all the while keeping in mind that the product are of quality.
Answer:
The Project: The Grains of the future.
By buying a product and entering the code on the web platform, the user contributes to the planting of a vegetable grain around the cocoa plantations where the chocolate comes in the Ivory Coast. Through this action the user helps and offers an additional source of revenue for the community of cacao farmers and contribute to making their quality of life. In addition, positioned around the cocoa plantations, these plants allow to create a diversified environment favorable for the production of quality chocolate.
A complete project.
- A daily project tracking.
- Plantations with GPS coordinates
- Animated contents.
- Contests to get user participating more
- Daily animation of the Facebook page
Agency: Publicis K1 Paris
Art Direction: Marie Fiorucci
Agency: Allard Johnson Montréal
Client: MAPAQ: Québec Ministry of Agriculture and Fishery
Problem: How to encourage the people of Quebec to consume local product.
Campaign: Put the Quebec in your plate.
Year 1
Creation of a campaign aimed at people from Québec to discover local products while installing the key visual of Quebec's map in the plate.
Multi-supports: TV, print, banners, website, and content and recipe development.
TV spot
Voice-over : "Enjoy everyday the products grown or prepared here. Put Québec in your plate"
Year 2
In a period of economic crisis, creation of a campaign destined to encourage people from Québec to eat more local products. Multi-supports: TV, print, banners, web-film, website
TV spot
Voice-over: "Behind the Québec products are 485 000 passionate people who work to offer you quality and goodness. Choosing products from here is not only a pleasure, but also helps the local economy and people from the region. Put Québec in your plate"
+ Web film in stop motion.
Concept, TV story and copywriting.
Idea: A new campaign with a new signature “Think fresh. Eat Fresh.” to highlight every month the healthier (smarter) choice the consumer makes by choosing Subway over other fast food chains.
Medium: TTL (TV. Print. Instore. Website. banners. Radio. Print. Video game placement)
Role: Key contributor to pitch win and creative lead over 2 years.
Year 1
Winning the pitch with a new brand strategy and new signature: "Think fresh. Eat fresh".
Creation of the 360° campaign with a new product push every month on multiple supports: TV, microsite, banners, radio, POS and in-game Xbox placement.
Year 2
Continued multi-support campaign assets and creation of the new Subway brand site.
Agency: Allard Johnson Montréal
Art Direction: Sébastien Tessier & Karine Martel
Ogilvy One Paris - Eskin L'Oréal Global CRM program
My role: Creative lead copywriter
Strategic insight & content + Ux for the Eskin app.
Agency: Allard Johnson Montreal
Client: Amnistie internationale Canada Francophone
Brief: How to celebrate the anniversary of the brand while communicating the need to continue the fight.
Storyboard for TV Film.
At the beginning you see prison bars that are slowly melting away allowing you to realize they were actually candles.
Text: The universal declaration of Human Rights celebrates its 60th year fighting for freedom.
Print for the 60 years of the Universal Declaration of Human Rights.
Text: The universal declaration for Human Rights is celebrating its 60 years fighting for freedom.
