Winning global pitch for SENSEO

Leo Burnett Paris

Context

As concern grew around the environmental impact of single-serve coffee, SENSEO had a compelling product truth: 100% sustainably sourced and certified coffee, served in 100% compostable pads.

The challenge was to turn these rational credentials into a distinctive worldwide platform.

Insight

People want everyday choices that feel good and do good, without having to compromise on pleasure or convenience.

Creative idea: Coffee that makes sense.

Using the SENSEO name as a creative device, the platform gave every product benefit and coffee moment a meaningful reason to choose the brand.

Display: Print, OOH, social media, influencer activation and limited-edition packaging.

Role: Idea generator, copywriter.