Agency: Allard Johnson Montréal
Client: MAPAQ: Québec Ministry of Agriculture and Fishery
Problem: How to encourage the people of Quebec to consume local product.
Campaign: Put the Quebec in your plate.
Creation of a campaign aimed at people from Québec to discover local products while installing the key visual of Quebec's map in the plate.
Multi-supports: TV, print, banners, website, and content and recipe development.
Voice-over : "Enjoy everyday the products grown or prepared here. Put Québec in your plate"
In a period of economic crisis, creation of a campaign destined to encourage people from Québec to eat more local products. Multi-supports: TV, print, banners, web-film, website
Voice-over: "Behind the Québec products are 485 000 passionate people who work to offer you quality and goodness. Choosing products from here is not only a pleasure, but also helps the local economy and people from the region. Put Québec in your plate"
+ Web film in stop motion.
Concept, TV story and copywriting.