Clarins Gamification

Digital Prod Paris

Context
Clarins Beauty Factory was an existing global platform bringing the brand’s botanical ingredients and scientific expertise to life. We extended the concept into an interactive online experience.

Insight
Product education is more memorable when people actively take part in it.

Idea
We turned the factory into a game. Through a series of timed challenges, players “manufactured” iconic Clarins products while discovering their ingredients and benefits.

Role
UX and copywriting for global, followed by adaptation for the French market.