North American campaign
Creative initially in French and adapted into English for anglo-phone market.
Key contributor to pitch win and creative lead over 2 years.
Winning the pitch with a new brand strategy and new signature: "Think fresh. Eat fresh".
Creation of the 360° campaign with a new product push every month on multiple supports: TV, microsite, banners, radio, POS and in-game Xbox placement.
Continued multi-support campaign assets and creation of the new Subway brand site.
Agency: Allard Johnson Montréal
Art Direction: Sébastien Tessier & Karine Martel