Armani Beauty Global Content

Publicis Luxe Paris

Context

Creating an international campaign and a series of product films for Luminous Silk Foundation with Madisin Rian, Designer Glow with Sadie Sink and Prisma Glass with Sydney Sweeney.

Each film translated a distinct product benefit into concise, sensorial storytelling.

Insight
In luxury beauty, performance has to be felt as well as understood. Within a few seconds, the audience needs to grasp not only what a product does, but how it looks, moves and feels. Each film turns the product’s defining texture into its own visual language: silk-like luminosity, revitalising glow and mirror-like shine.

Role: Script. Copywriting.