Making science easier to digest
BETC Paris / BETC Fullsix

Context
Royal Canin needed a scalable global content ecosystem that could attract pet owners through search, then support them throughout their pet’s life.

Insight
Pet-care needs change as cats and dogs grow. Expert advice is most useful when it arrives at the right moment.

Approach
Transforming complex veterinary material into clear, professional and lightly playful global English content.

This included SEO-led master articles for local markets to adapt, and a personalised CRM journey following each cat or dog from the moment they joined the family, delivering useful care, health and nutrition guidance at key stages of their life.

Role
Global English master copywriting: SEO editorial content and pet-lifecycle CRM journey.