Winning Global Pitch & Ongoing Work

Global pitch for NIVEA as part of Publicis’ worldwide team. I worked with Leo Burnett France and Saatchi & Saatchi London to develop the pitch before presenting the work to the client’s headquarters in Germany.

The pitch was successful, and I have since continued working in both French and English for One Touch, Publicis’ dedicated global NIVEA agency.

Pitch work: Copywriting and idea generation
Ongoing work: Copywriting, idea generation, market adaptation and translation

Context

As more of our relationships moved onto screens, people were becoming increasingly connected digitally, but not necessarily closer in real life.

For NIVEA, a brand built around skin, care and human touch, this created an opportunity to move beyond skincare and champion the emotional importance of physical connection.

Insight

Skin is where care, comfort and closeness are experienced.

We live in our skin for our entire lives, yet often neglect that relationship.

Big idea: Skinship

A creative platform celebrating our lifelong relationship with our own skin, and the relationships we strengthen through physical closeness.

Pitch work: Idea generation, copywriting
Ongoing work: Copywriting in ENG and FR, idea generation, market concept adaptation and translation