Idea: A new campaign with a new signature “Think fresh. Eat Fresh.” to highlight every month the healthier (smarter) choice the consumer makes by choosing Subway over other fast food chains.

Medium: TTL (TV. Print. Instore. Website. banners. Radio. Print. Video game placement)

Role: Key contributor to pitch win and creative lead over 2 years.

Year 1
Winning the pitch with a new brand strategy and new signature: "Think fresh. Eat fresh". 
Creation of the 360° campaign with a new product push every month on multiple supports: TV, microsite, banners, radio, POS and in-game Xbox placement. 

Year 2
Continued multi-support campaign assets and creation of the new Subway brand site. 
 

Agency: Allard Johnson Montréal
Art Direction: Sébastien Tessier & Karine Martel