Agency: Allard Johnson Montréal

Client: MAPAQ: Québec Ministry of Agriculture and Fishery
 

Problem: How to encourage the people of Quebec to consume local product.

Campaign: Put the Quebec in your plate.

Year 1
Creation of a campaign aimed at people from Québec to discover local products while installing the key visual of Quebec's map in the plate.

 Multi-supports: TV, print, banners, website, and content and recipe development. 

TV spot
Voice-over : "Enjoy everyday the products grown or prepared here. Put Québec in your plate"

Year 2
In a period of economic crisis, creation of a campaign destined to encourage people from Québec to eat more local products. Multi-supports: TV, print, banners, web-film, website

TV spot
Voice-over: "Behind the Québec products are 485 000 passionate people who work to offer you quality and goodness. Choosing products from here is not only a pleasure, but also helps the local economy and people from the region. Put Québec in your plate"

+ Web film in stop motion.

Concept, TV story and copywriting.