Online promotion for the Spring-Summer collection.
The user was invited to construct and share his California dream with a chance to win a trip to California. As he/she created her adventure, the user invited his/her friends through FB. Once the dream was composed and shared, the user received a video trailer with music adapted individually to the choices the user had made to make up his/her dream. He/she also left the experience with a Levi's kit corresponding to the road trip chosen and a participation to the draw for a chance to win the big prize.
Agency: Duke Interactive Paris
Art Direction: Simon F.