Keeping the enfant terrible unmistakably Gaultier
Digital Prod Paris

Context
Jean Paul Gaultier Fragrances produces a constant flow of launches, seasonal stories, website content and CRM communications. The volume changes. The voice cannot.

Role
Lead copywriter for the French copy across CRM journeys and fragrance and experience launch pages, while also writing in English for selected global projects, like gift finder interactive tools. Newsletters and pages are then translated in English and other languages for local markets.

More recently, I have codified this expertise into bespoke AI prompts, translating briefs into varied, on-brand creative routes while protecting the wit, precision and human judgement behind the Gaultier voice.

Role
Lead Writer · Tone of Voice · CRM · Website & Launch Content · French & Global English · AI Prompt Design