Agency: Publicis Paris
Problem: How to do "how to" tutorials and present a range of product in a non traditional way that would engage the user.
Inspired by the nature of women's hair, Fructis is to create an event that will serve as a launchpad for it's new campaign "wash out your hairmonsters". A hair artist is going to use the hair of 10 re-known style bloggers, to create hair sculptures symbolising the different "monster" nature of hair (dry and breaking, greasy, colored...). Following this, each "hair monster" will be undone and treated with the Fructis range shampoos which will give the hair it's health and beauty back (Content created serves as tutorials and viral content to share).
At the same time, people who used the #HAIRMONSTERS hashtag could participate in an Instagram competition, sharing their "hair monster” photos on order to have the chance to become the next protagonist of the #Hairmonsters campaign.
Blogger and social strategy, Content, Film, Tutorial.