Encourage the consumer to buy more and reaffirm the «sustainable development» of the brand all the while keeping in mind that the product are of quality.
The Project: The Grains of the future.
By buying a product and entering the code on the web platform, the user contributes to the planting of a vegetable grain around the cocoa plantations where the chocolate comes in the Ivory Coast. Through this action the user helps and offers an additional source of revenue for the community of cacao farmers and contribute to making their quality of life. In addition, positioned around the cocoa plantations, these plants allow to create a diversified environment favorable for the production of quality chocolate.
A complete project.
- A daily project tracking.
- Plantations with GPS coordinates
- Animated contents.
- Contests to get user participating more
- Daily animation of the Facebook page
Agency: Publicis K1 Paris
Art Direction: Marie Fiorucci