BOURSIN

Stratégie de contenus, Copywriting (en français puis traduction) et activation.

Redesign of the official website of Boursin

http://www.boursin.fr/

Boursin is starting it's digital communication from scratch and seeked to create at a global level, a new digital approach. It included a big site overhaul, and a campaign launch in 12 key markets. 
The platform contains rich content around recipe, community building tools with social integration as well as the principal seasonal activations.

In summary: The creation of a global brand site, driven by an inspiring editorial and content strategy.

Social activation
Create me a salad!
Creation of a collaborative operation allowing for consumers to inspire a culinary chef in order to receive a personalised recipe. The said recipe is created especially for the occasion and presented by an illustrator in an original manner.
 

App

Bail me out!

Boursin, the partner of succesful meals and aperitif, offers its consumers a useful tool. 
Divided in 3 categories, the application offers content to the users to get them out of delicate situations during a culinary occasion. 
Bail my meal: Over-cooked, portions too small, an overly salted dish...Boursin saves your meals with great and easy tips. 
Save my evening: Conversation subjects, jokes, music selection...with Boursin say goodbye to uninteresting evenings. 
Bail my time: Guest who arrive without calling? No panic, Boursin gives you great express recipes!

Agency: Blast Radius (Wunderman) Paris
Art Direction: Emmanuel Soichot