A shopping mall that sends you on a trip.
Creation of a campaign (with the main assets being outdoor and print advertising) for a shopping mall that is different through having it's shops, cinema, restaurants within different environments and atmospheres and which make you travel the 4 corners of the world without getting on the plane. The campaign is an invitation for an adventure, with original texts and visuals that offer for example: Change air, go to Bali for the afternoon and Have your lunch break in Helsinki.
Agency: TBWA Paris
Art Direction: Emmanuel Soichot